Walking Works For The Media ::

Walking Works For The Media

Walking 9 to 5: Commuters step out in force for Walk to Work Day 2007

Why not try something different? Walking Works!

Wouldn’t it be great if you could arrive at work on time, with a spring in your step, feeling energised for the day ahead? Well you can – simply by walking to work.

Across London, that was the message being promoted on Thursday 26 April, on the first ever Walk to Work Day. The morning rush hour saw a parade across Tower Bridge, led by commuters dressed in Dolly Parton wigs, to highlight the day’s message of ‘Walking 9 to 5’. A collection of the great and the good followed them to the official campaign launch in City Hall.

Local events in a wide range of locations from Tower Hamlets to Brent Cross Shopping Centre made sure that the message got out right across the city. This fantastic day launched the new campaign ‘Walking Works’, run by national charity Living Streets and funded with £150k over three years by Transport for London.

Walking Works aims to show London’s workers that being a bit more active on their daily commute will make them feel better and give them more control over their lives. And, most importantly, that they can have fun doing it.

The benefits of walking – for health, for the environment and for people’s pockets – are well documented. What’s often missing is the encouragement to make it a regular part of their daily lives. Walking Works will aim to do just that by encouraging people to sign up to www.walkingworks.org.uk and pledge to walk a certain amount each day, with lots of tips and encouragement along the way.

The campaign will focus on the benefits that regular walking brings. In particular: